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SEM vs. SEO Marketing Strategies » shawnandkellyhodgson.com



Jan 12

SEM vs. SEO Marketing Strategies

Trying to generate traffic? SEO and SEM/PPC can really increase your traffic for your online business and the investment of your time and money can certainly help you earn money online. Even considering the expense and difficulty, SEO marketing is essential to both your long term and short term success.

earn money online with seo marketing for your on line business There’s some confusion about SEM and SEO marketing strategies. First of all, let’s define the difference. It’s easiest to view SEM for short-term traffic and SEO for a longer-term traffic strategy. Following is the common definition.

 “SEO is the process of improving the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results”. 

“SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” 

So here’s the strategy for your online business as far as SEO marketing is concerned. This is important. You have one primary goal. Your SEO strategy needs to focus on driving traffic to your online business website so you can earn money online. But you need traffic both immediately and over the long term. That’s where the fundamental difference between SEO and SEM comes into play. Think of SEO as a long-term and SEM as a short-term SEO marketing strategy.

Albeit necessary for your long term online business success, SEO success doesn’t happen overnight, especially when trying to rank organically with the major search engines. It’s not uncommon for it to take several months before you really begin to earn money online through your efforts.

On the other hand, SEM is designed to produce immediate results. It usually involves a budget which is determined by you individual business needs, resources and goals. SEM can involve a variety of online advertising methods such as PPC, banner ads, paid search engine ranking ads, and any other of online mareting that produces immediate results. SEM can give your SEO marketing campaign a boost while you’re waiting  for your SEO marketing campaign to kick in.

SEO success requires you engage in often free, long-term strategies. There are a number of strategies you can employ here to help you earn money online. The potential benefit – a consistently high volume of traffic can be very nice, though! Once a longer-term level of SEO success is accomplished, you may want to curtail or stop SEM, or use it briefly and only on occasion for specific, targeted purposes like the launch of a new product.

Also, SEM campaigns can become overwhelming complex and difficult to manage. If a company doesn’t have professional, experienced SEM experts to handle its PPC campaigns,, they’ll probably want to consider hiring an outside firm to help them. earn money online with seo marketing for your online buswiness

So you’ve got your SEO marketing strategy in place and are beginning to get results, but if your traffic doesn’t convert, all or your hard work just won’t pay off. This is the pivotal factor in your effort to earn money online.

Lots of companies make serious mistakes and fall short here by not effectively planning their SEO and SEM strategies. Don’t let that happen to you!

We’ve helped dozens of people succeed with their online business. We can help you earn money online! Please contact us for a complimentary consultation on how we can help you achieve your goals today.

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