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Lead Generation Mistakes To Avoid » shawnandkellyhodgson.com

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Jan 30

Lead Generation Mistakes To Avoid

If you want to earn money online you’re going to have to gets some leads to build your list and fill your sales funnel.

earn money online with landing pages that help your online businessYou can easily find lots of articles on slick landing pages and opt in forms but seldom do you come across information on what NOT to do.

As online entrepreneurs and mentors let us do what we do best – save you time and money by helping you learn what has helped us in the past.

This list is by no means complete and if you need additional resources or marketing advice, contact us and we’d be glad to help.

Let’s begin by looking at some of the most common lead generation mistakes to avoid.

It’s not all about you!

Studies tell us we have a matter of seconds to capture someone’s attention when they visit our website.
Don’t waste that precious time talking about you. Just like in the offline world, you have to convey the benefits (not features) of your online business. The only difference is online you have to do it more quickly.
- Use bullet points
- It makes your copy more readable
- Information can be scanned quickly
- And it should list your benefits.
See how quickly you scanned that copy? It’s much easier to read than if it was written out in sentences.

Ask The Question – But Just Once

This is especially true when it comes to landing pages which should be very offer specific. If you don’t ask the visitor to take an action they probably won’t. We’ve seen it time and again when we tested our landing pages and it helped out ability to earn money online. So ask the question but try to ask it in a unique way.

People online have seen the words “click here” so often they don’t notice it anymore. Besides, what’s their benefit for clicking? If possible, include the benefit within the sign up button. Some examples are “teach me how now”, “sign me up”, ‘yes! “I want to join”, or “get your report now”.earn money online with landing pages that help your online business

It is helpful to put your opt in box on every page of your site but again, make it page specific and only use one call to action per page.

Ignoring Your Site Analytics

Google Analytics is free and it’s a powerful tool.

It can be a bit intimidating at first but they have great tutorials and like everything else, once you start using it, it does get easier. You can learn everything you need to know to boost your online business.
You can find out how your website visitors found you, how long they stayed on your website where they exited your website and the list goes on.

Once you have this data and really apply it to your website, you can optimize your site and earn more money online for your efforts, so it does pay off!

Content Is King

Content is the new #1 source of driving traffic to your online business, but please keep your reader in mind when creating it. It must be timely, provide value and hopefully won’t be boring. (did I pass the test?). That doesn’t let you off the hook with having to be creative. Sometimes you have to tell you customers what they need. That reminds me of an old Henry Ford quote: “if I’d have asked my customers what they wanted, they would have told me “a faster horse”. So think of unique ways to solve your customers’ needs with your content.

Don’t drive potential leads away from your site simple by offering mundane, irrelevant and information that just doesn’t fill their needs. That will result in you getting higher bounce rates.

****** YOU NEED TO GRAB THEIR ATTENTION WITH HEADLINES ******

Engage your site visitors. Ask them questions, inspire them, show them that what you offer is what they need.

This is also the year of the blog. Again, don’t just post a blog because it’s what you’re supposed to do. You’re wasting your time. The big bonus? If you make it valuable enough, entertaining enough or extremely current, that’s when your content goes viral and the sky’s the limit. That’s when you really start to earn money online.

We hope you’ve gathered some insights that will help your websites and landing pages do what they should be doing best – help you earn money online.

Need some more online marketing ideas? We’ve helped dozens of people take their online business to the next level. Contact us today and take your online business to the next level today.

 

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